There’s no arguing that working in the Mortgage and Real Estate business is a highly competitive market. So what is the BEST way to stand out in such a crowded market? The answer is quite simple. Continue Reading…
Here are some common themes CEO’s and other successful entrepreneurs have shared that have helped them shine above their competition! Use these awesome tips to help your business thrive and attract more leads than your competitors!
1. Be Knowledgeable About Your Target Audience
Boris Mordkovich, founder of electric bike company Evelo, says “Success in entering new markets and taking over, comes when you spend heavily in getting to know your product’s target audience and aggressively serving them…”
Since his company heavily invested in knowing their target audience and how to serve them BEST, they accidentally discovered their main customers were actually baby boomers and retirees, not millennials. Before, they had been selling to people in their 20’s and 30’s and weren’t really moving the needle with this target group.
The more you know about the people in your emerging market, the easier it becomes to better serve them with your business.
Forbes writer Jayson DeMers says, “The better you know your audience, the more effectively you can create appealing content ideas, format decisions, handle positioning and placement, and promote the content.”
2. Have a Good Strategy
“It’s the way you enter the market that sets the stage on how your audience will see and perceive you. ” says Jack Vogt CEO at Credit Zipper
It truly is a waste of time, resources, and energy to dive into a market you don’t have a plan for ahead of time. The real magic happens when you began creating a dynamic marketing strategy. This gives you an awesome head start for success in your business!
What is your niche? What’s your plan to market to them and build solid connections with that community? What do they want? What are there interest, dislikes, etc… What is the average income? Where do they hang out? Answer vital questions like these that will help you get to know your customers better and what their main concerns are.
Develop a style from the very beginning for your social media platforms, blogs and articles, that sets the tone for your business. Put thought into your content by reading and analyzing everything as if YOU were the consumer seeing it for the first time.
“Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.”-Howard Schultz, chairman and CEO of Starbucks
If you can’t accomplish it all by yourself, reach out for some help. Look at other strong brands that have a good reputation and follow similar patterns. Or, consider joining forces with strong brands that can help take you where you want to go.
Consider the power of LEVERAGE!
Another great way to dominate your market is by finding businesses related to yours and highlighting them on your Facebook page, Instagram, etc. For example if you love an Interior Designers work in your community, feature them on your business pages and ask them to do the same.
CEO Rebecca Montrenes of Lanyards USA says, “Partnerships are pretty awesome. We regularly partner with brands in new territories to reach far more than our capacity can reach as a company. Partnerships help us get deeper market penetrations which end up with the two companies making a profit as a result.”
4. Become the FACE of your market
In an article on Inc.com by John Boitnott, he makes known one of the most important aspect to the success of any brand. ” You need to be as human as possible. Businesses tend to forget that customers are human beings — and human beings like to buy from other human beings, not faceless companies.”
Engage with your market and make your face well known to your community. We all bring something unique to the table. In your Real Estate or Mortgage business, people are buying YOU. You’re in sales, and the biggest selling point you have to lead with is yourself. So what is it that you can offer to your target audience that no one else is, or has?
Case studies show that just the presence of a human face can increase conversion rates, and people’s personal brands on social media always have an easier time attracting and communicating with followers.
With this knowledge, brainstorm all the ways you can apply this to your business. How can you involve yourself more authentically and become a well known face in the community?
There’s still so much more to learn on how to dominate your market and stand out from the crowd. Stay tuned to our next Monday Minuets as we dive deeper into this subject. Take time this week to read books and educational articles on the topic. Keep an open mind to the new trends that pop up in the market.
To read up more on how to stand out in your market, click one of the links below: